However, since entering 2013, the market is quietly changing. First, the rapid expansion of the downstream application market. Driven by national policies, the application market that focuses on environmental protection projects has experienced rapid growth, especially the rapid development of environmental protection treatment of power plant smoke emissions. Since 2013, the market demand for vinyl ester resins has appeared every year. With more than 30% growth, the rapidly growing demand has attracted more and more resin factories' attention in this field. Secondly, the popularization of vinyl ester resin production technology. With the acceleration of the technological transformation of conventional resin factories, the understanding of the production equipment and production process of vinyl ester resins has also developed to a new level. More and more conventional resin manufacturers have gradually mastered the vinyl ester resins. The production process and the threshold of large-scale production are being quickly broken through. In particular, the huge profit margin between vinyl ester resins and other conventional resins, and the waste-free discharge of the production process, there is almost no environmental pressure, which has caused conventional resin manufacturers to salivate this market, and generally began to accelerate penetration pace of. Third, the threshold of the application market began to decrease. After years of application and practice, the application of vinyl ester resins has been generally accepted in the downstream end market. The technical personnel of the design institute have also entered a new level of understanding of these products, and they are willing to try products from different manufacturers. The use of vinyl ester resins by manufacturers has also begun to break the original mystery, and the flexible nature of the Chinese people has gradually emerged. Here, we should particularly emphasize that the rapid expansion of the vinyl ester resin market, we should thank the original vinyl ester manufacturers for their unremitting efforts, from the basic research of materials, product technical standards and construction specifications to the application market. A lot of effort has been devoted to the structural design. They taught the downstream end market technicians how to use composite materials based on vinyl ester resins, and they also taught the FRP manufacturers how to use vinyl in the production of FRP products. Ester resin. However, we have to say that it is these designers and technicians of FRP manufacturers who understand the mysteries of vinyl ester resins. After mastering the application of vinyl ester resins, they began to boldly try to replace the original vinyl esters. Resin varieties and manufacturers. In this sense, Cheng He Xiao He defeated Xiao He, the large amount of work that the original vinyl ester resin manufacturers have done for so many years is not only a powerful weapon for them to occupy this market in the past, but also an important reason why they may lose this market in the future. But in any case, they have made indelible contributions to the application of composite materials in various anti-corrosion fields, to the widespread acceptance of vinyl ester resins, and to the rapid improvement of China's vinyl ester resin market capacity.
Beginning in mid-2015, with the collapse of international oil prices, the price of the chemical market plummeted, the market price of conventional unsaturated resins has also been lowering, and the profit temptation of vinyl ester resins has become greater. In this situation, various fairies began to join the competition in the vinyl ester resin market, running horse enclosures, recruiting horses, and expanding equipment. One battle was already on the line.
The famous American marketing expert Philip Kotler once famously said: "There is no loyalty that can't be offset by a price reduction." And the author predicted as early as three years ago that China's unsaturated resin market is going from the original high Low-end differentiation is moving towards high-end homogeneity. The changes in the molded resin market structure in 2015 have partially verified the author's original predictions, and the upcoming price war for vinyl ester resins may be another proof of the author's predictions.
In general, the price war of vinyl ester resin is of great benefit to the market promotion of this variety. In the past, the market capacity of vinyl ester resin was too small. In addition to the reasons mentioned above, there is an important reason. The price is too expensive. Although the high price guarantees the interests of the original manufacturers, it also hinders the promotion and application of vinyl ester resins in many fields. As vinyl ester resins lay down the nobility, we believe in its application market. There should be a rapid expansion, which, although detrimental to the interests of small groups of the original enterprise, has brought huge benefits to the composite material industry in China. And we also believe that the interests of the original enterprises will also be compensated to a certain extent in the process of market expansion. Of course, compared with large-scale conventional unsaturated resin manufacturers, the original vinyl resin manufacturers do not have any advantages in the cost system, and the cost and profit calculation methods are also very different. Therefore, if it is pure In the price war, the original vinyl ester resin manufacturers do not have any advantage, they can only increase their profitable channels in new product development, application technology services and so on. As for conventional unsaturated resin companies, we hope that you can abide by business ethics and the bottom line of quality, and do not do anything that will damage the reputation of the industry. Compared with the original conventional unsaturated resin, we must clearly realize that the application market of vinyl ester resin is a very special field. Once a quality problem occurs, it is very likely to cause significant economic losses or even personal safety injuries. Projects can ruin yourself. Therefore, vinyl ester resin has no children's play, I hope everyone will keep in mind.
The price war of "Cabbageization" in the vinyl ester resin market is coming. This is an inevitable result of the development of the market economy to a certain stage. However, we hope that the final result will be "Jade Cabbage" instead of "Rotten Cabbage"